Are you struggling to rank your blog? Have You ever heard what is Search Engine Optimization? You may have tired of writing blogs and still, your blogs are not ranking. I understand this problem as it hurts a lot when we write a blog by complete dedication, and after publishing it doesn’t rank on search engines. I think you are doing the same mistake which I earlier did in my blogs.
But don’t be sad and hopeless be happy and ready as in this article I’m going to tell you how to deal with this problem. As a beginner, many bloggers commit this mistake. They write a blog by putting their hard work but they don’t know how to rank their article.
What is Search Engine Optimization(SEO)?
Search Engine Optimization(SEO) is a technique through which a website can achieve higher rankings in Search Engine Results Pages (SERP) in an organic way. SEO can be very effective in increasing visitors to a website without the use of any ads.
Benefits of Search Engine Optimization(SEO):
1. SEO helps to improve User Experience(UX)
SEO optimized website gets high preference in Search Engine Result Pages. Quality content, relevant images, Infographics, and good videos play a very crucial role in optimizing any site for search engines.
Simple Navigation, fast load speed, etc helps for improved User Experience. All these factors will help to get more impressions, more clicks, and ultimately high customers.
2. SEO leads to Extra Conversion Rate
It’s obvious that SEO optimized site gets more conversion rate. As your website is ranking higher on search engines therefore maximum visitors will click on your website to collect their required information.
3. SEO Saves Your Money
As your website is already ranking on a search engine, therefore, there is not any requirement to promote your website through advertisement. This will directly prevent you from spending extra money on advertisements. Without spending money the popularity of your brand will continue to increase.
4. SEO helps to Enhance your Brand Value
When your website is continuously holding the top position in Search Engine Result Pages (SERP), it reflects the quality of your website. It also increases the visitor’s faith in your website. Since your website is ranking top on a search engine, it develops thinking on your visitor’s mind that the information published on the website is completely authentic and true as Google is ranking your article on its first page.
5. SEO leads to Growth of Followers on Social Media Platforms
Whenever someone enters your website he knows about you and your website. Therefore with the increase in the number of visitors to your website will lead to an increment of followers on your social media profile.
How to do SEO of your Blog:
To rank your blog you need to follow these set of rules:
1. Keyword Research
If you are a beginner it is one of the important factors for your blog post. Before writing any article firstly you have to do keyword research. From Keyword Research you have to select a keyword that has less SEO difficulty and decent search volume over the search engine. Also, try to select the long-tail keyword for your article.
Here is the list of top Keyword Research Tools-
- Uber Suggest
- Google Keyword Planner
- Ahrefs Keyword Explorer
2. Choose a Catchy title for your Blog
It has been found that catch title grabs the attention of readers. Therefore it is suggested to use a catchy title for your blog post. For example – Normal Title – How to make money online
Catchy title – 10+ proven ways to make money online.
3. Divide your blog into Heading, then Sub-Headings
Initially write an Introduction or overview part of your blog and then further divide the content of your blog into further subheadings. Explain all your subheading titles with the smaller paragraphs. And at last, don’t forget to write the conclusion part of your blog.
4. Use Compressed Images For your Blog
Don’t use heavy images in your blog as they will decrease the page loading speed of your website. If your image is too large then you can compress them by using tools like tiny png and also.
5. Do interlinking and external linking of your Blog Post
Interlinking means linking your recent post with previous articles. Internal links play a very crucial role in the ranking of blogs as it increases the time of your visitor in your website.
External linking means provide links to external websites that are trusted by users. Along with internal links external links are also very important for SEO.
6. Killer Meta Description
Meta Description is basically a summary of your blog content. It is through which a visitor comes to your blog. Therefore it is very essential to write a powerful and appealing meta description so that when anyone reads it they have to enter your blog.
7. Install SEO plugins on your Website
- Yoast SEO – Yoast SEO is a very effective WordPress plugin that helps in ranking the website.
- Rank Math – Rank Math is an excellent plugin for doing SEO of a blog post.
- All in One SEO Pack – It is another very famous WordPress plugin to improve the ranking of your article.
- SEO Press – SEO Press is also a very useful plugin used by bloggers for ranking their blog posts.
So, this is the list of various productive ways through which you can achieve higher rankings in search Engines. I hope this article has answered your question about what is search engine optimization.